I review where momentum breaks, budget leak,
and why scaling feels risky – before decisions get expensive.
For businesses already investing in growth
Nothing is “broken”. It’s just unclear.
And uncertainty gets expensive.
This is a full-system audit — not a tool-generated report.
What users do after they arrive. where attention drops, hesitation appears, and intent fades.
Where friction quietly costs money — without showing up clearly in dashboards or reports.
Whether your current setup can handle more spend (or) whether scale would simply magnify inefficiency.
Not tactics. Decision leverage.
There are plenty of teams that run campaigns. This audit comes before any of that.
It’s designed to answer one question: is your current setup worth scaling — or would scale simply amplify inefficiency?
No execution. No retainers. Just clarity before the next decision.
Choose a time that suits you. No long forms. No back-and-forth.
You provide access to what’s relevant. Nothing unnecessary.
I analyse what’s happening after the click — where momentum breaks and risk builds.
You receive a clear view of what’s holding performance back, what to fix first, and what can wait.
"We were getting bookings, but too many people were dropping off partway through the process and we didn’t know why. The audit showed us exactly where that was happening in the customer journey, and fixing it meant more completed bookings from the same traffic, which directly improved revenue."
“We were driving traffic to free downloads through paid ads, but we didn’t have a clear view of which users were actually turning into customers. The audit reviewed our ad structure and the full journey after download, showing where intent was being lost. Fixing that helped us focus spend on users more likely to convert, rather than just increasing download numbers.”
No. This is a one-off audit designed to provide clarity before any execution decisions are made.
Businesses already investing in marketing who want to understand why performance isn’t scaling cleanly before increasing spend.
No. The audit stands on its own. Any next steps are yours to decide.
Only what’s relevant to review post-click behaviour and decision flow. Nothing unnecessary.
The review is focused and contained. You’ll receive clear direction without a long, drawn-out process.
A clear understanding of:
what’s holding performance back
what matters most right now
what can wait
and whether scaling is a smart move
It’s not a checklist or tool dump.
It’s a decision-focused review of what’s happening after traffic arrives.
Nothing unless you choose to act. There’s no obligation to continue.
This audit is a focused, one-off review of your entire acquisition system — designed to identify wasted spend, funnel leakage, and what’s holding performance back before you scale.

Performance marketing audits that reveal what’s breaking after the click — before you scale.